News Release

Senior Management Changes

Tokyo (September 28, 2007) - Bridgestone Corporation announced today that its Board of Directors has approved the following proposals of the changes in Member of the Board and in Corporate Officers today.
1. Changing Position and Responsibilities of Member of the Board (Effective October 16, 2007)
 
- Tatsuya OKAJIMA  
New position and responsibilities: Senior Vice President
Advisor to the President
Current position and responsibilities: Senior Vice President
Chief Compliance Officer, Responsible for Original Equipment Tire Sales and Quality Management; Concurrently Chief Risk-Management Officer

- Masaharu OKU  
New position and responsibilities: Vice President & Senior Officer
Advisor to the President
Seconded to Bridgestone Cycle Co., Ltd
Chairman of Bridgestone Cycle Co., Ltd
Current position and responsibilities: Vice President & Senior Officer
Responsible for Production Technology

- Osamu INOUE  
New position and responsibilities: Senior Vice President
Responsible for GLC and Quality Management;
Concurrently responsible for Quality Management;
Concurrently responsible for GLC
Current position and responsibilities: Vice President & Senior Officer
Responsible for GLC

- Junya SATO  
New position and responsibilities: Senior Vice President
Responsible for Japan Tire Sales;
Concurrently responsible for Replacement Tire Sales;
Concurrently responsible for Original Equipment Tire Sales
Current position and responsibilities: Vice President & Senior Officer
Responsible for Replacement Tire Sales

2. Retiring Member of the Board (Effective October 16, 2007)
 
- Yasuo ASAMI  
New position and responsibilities: Advisor
Current position and responsibilities: Vice President & Senior Officer
Responsible for Diversified Products

3. Changing Position and Responsibilities of Corporate Officers (Effective October 1, 2007)
 
- Masaaki TSUYA  
New position and responsibilities: Vice President & Officer
Office of Group CEO, Human Resources, Legal Affairs and Corporate Communications;
Concurrently Director, Internal Auditing Office, Human Resources Division
Current position and responsibilities: Vice President & Officer
Office of Group CEO, Human Resources, Legal Affairs and Corporate Communications;
Concurrently Director, Internal Auditing Office, Internal Control Division, Human Resources Division

- Akira NOZAWA  
New position and responsibilities: Vice President & Officer
Chief Financial Officer, Finance and IT & Network;
Concurrently Director, Internal Control Division
Current position and responsibilities: Vice President & Officer
Chief Financial Officer, Finance and IT & Network

- Masayuki OKABE  
New position and responsibilities: Vice President & Officer
General Affairs and Intellectual Property
Current position and responsibilities: Vice President & Officer
General Affairs and Intellectual Property;
Concurrently Director, General Affairs and Labor Relations Division

4. Changing Position and Responsibilities of Corporate Officers (Effective October 16, 2007)
 
- Kazuo KAKEHI  
New position and responsibilities: Vice President & Senior Officer
Responsible for Diversified Products
Industrial Products, Civil Engineering and Building Materials and Equipments
Current position and responsibilities: Vice President & Officer
Chemical and Industrial Products Production & Technology
Concurrently Chemical and Industrial Products Production Technology Development

- Kazuhisa NISHIGAI  
New position and responsibilities: Vice President & Senior Officer
Responsible for Production Technology
Tire Production Technology Development
Current position and responsibilities: Vice President & Officer
Japan Tire Production

- Narumi ZAITSU  
New position and responsibilities: Vice President & Officer
Seconded to Bridgestone Americas Holding, Inc.
Vice Chairman of Bridgestone Americas Holding, Inc.
Current position and responsibilities: Vice President & Officer
Tire Production Technology Development;
Concurrently Director, Tire Production Technology Coordination Division

- Masaaki TSUYA  
New position and responsibilities: Vice President & Officer
Chief Compliance Officer, Office of Group CEO, Chief Risk-Management Officer, Human Resources, General Affairs, Legal Affairs and Corporate Communications;
Concurrently Director, Internal Auditing Office, Human Resources Division, China Department
Current position and responsibilities: Vice President & Officer
Office of Group CEO, Human Resources, Legal Affairs and Corporate Communications;
Concurrently Director, Internal Auditing Office, Human Resources Division

- Hiroshi YAMAGUCHI  
New position and responsibilities: Vice President & Officer
Safety, Environment and Intellectual Property, Motorsport
Current position and responsibilities: Vice President & Officer
Safety and Environment, Motorsport

- Osamu MORI  
New position and responsibilities: Vice President & Officer
Electro-Materials, Chemical Products and O.E. Component
Current position and responsibilities: Vice President & Officer
Electro-Materials and Chemical Products

- Masayuki OKABE  
New position and responsibilities: Vice President & Officer
Diversified Products, Sports and Cycle Business Administration
Current position and responsibilities: Vice President & Officer
General Affairs and Intellectual Property

- Hideo HARA  
New position and responsibilities: Vice President & Officer
Original Equipment Tire Sales;
Concurrently Director, O.E. Tire Sales Division
Current position and responsibilities: Vice President & Officer
Original Equipment Tire Sales

- Yasumi KAWASAKI  
New position and responsibilities: Vice President & Officer
Production and Distribution, Mold Technology and Manufacturing;
Concurrently Director, Tire Production and Distribution Administration Division
Current position and responsibilities: Vice President & Officer
Production and Distribution, Mold Technology and Manufacturing

5. New Members of Corporate Officers (Effective October 16, 2007)
 
- Satoshi TAGOMORI  
New position and responsibilities: Vice President & Officer
Chemical and Industrial Products Production & Technology, Chemical and Industrial Products Production Technology Development;
Concurrently Director, Chemical and Industrial Products Production Division
Current position and responsibilities: Director, Chemical and Industrial Products Production Division

- Yoshiharu INOUE  
New position and responsibilities: Vice President & Officer
Japan Tire Production
Current position and responsibilities: Plant Manager
Kurume Plant

6. Retiring Corporate Officers (Effective October 16, 2007)
 
- Jiro ASADA  
New position and responsibilities: Advisor
Current position and responsibilities: Vice President and Officer
Industrial Products, Civil Engineering and Building Materials and Equipments
Bridgestone Corporation, headquartered in Tokyo, is the world's largest manufacturer of tires and other rubber products. Tires account for 80 percent of Bridgestone Group sales worldwide. The company also manufactures industrial rubber and chemical products, sporting goods, and other diversified products. It sells its tires and other products in more than 150 nations.