Bridgestone to Hold Booth at 40th Tokyo Motor Show 2007
Tokyo (October 18, 2007) – Bridgestone Corporation will run a booth at the 40th Tokyo Motor Show 2007 to be held at Makuhari Messe in Chiba City from October 24 (Wednesday) to November 11 (Sunday)*1.
The theme of the Bridgestone booth this time is “The Environment and Safety”, and will introduce key products (tires) and activities supporting these concepts.
With regard to “The Environment”, Bridgestone will showcase various eco-products, beginning with ECOPIA, an environmentally friendly tire from the perspective of fuel efficiency, and NanoPro-Tech*2, a material technology that boosts environmental performance in tires by reducing rolling resistance. Bridgestone will also introduce a variety of its environmental activities using display panels.
With regard to “Safety”, Bridgestone will exhibit runflat tires*3, demand for which is growing worldwide, as well as ‘COOLING FIN’*4 technology, a new technology that advances the development of runflat tires for certain SUVs, minivans and large passenger cars, an area previously seen as very difficult.
The design of the booth is also highly creative, beginning with image expression using MIXED REALITY*5, making the exhibits easy-to-understand and more enjoyable.
Through its participation in the Tokyo Motor Show, Bridgestone seeks to convey its outstanding environmental initiatives and technological prowess.
Bridgestone will again support the running of the press center at the event as with from the 36th Tokyo Motor Show 2002.
The theme of the Bridgestone booth this time is “The Environment and Safety”, and will introduce key products (tires) and activities supporting these concepts.
With regard to “The Environment”, Bridgestone will showcase various eco-products, beginning with ECOPIA, an environmentally friendly tire from the perspective of fuel efficiency, and NanoPro-Tech*2, a material technology that boosts environmental performance in tires by reducing rolling resistance. Bridgestone will also introduce a variety of its environmental activities using display panels.
With regard to “Safety”, Bridgestone will exhibit runflat tires*3, demand for which is growing worldwide, as well as ‘COOLING FIN’*4 technology, a new technology that advances the development of runflat tires for certain SUVs, minivans and large passenger cars, an area previously seen as very difficult.
The design of the booth is also highly creative, beginning with image expression using MIXED REALITY*5, making the exhibits easy-to-understand and more enjoyable.
Through its participation in the Tokyo Motor Show, Bridgestone seeks to convey its outstanding environmental initiatives and technological prowess.
Bridgestone will again support the running of the press center at the event as with from the 36th Tokyo Motor Show 2002.
Notes)
*1. Press days will be October 24 and 25 (Wednesday and Thursday).
*2. NanoPro-Tech (Nanostructure-Oriented Properties Control technology) is the generic name for the technology that draws out the characteristics required to control the microstructure of materials through molecular design. The technology was announced in July 2006, and was first employed in the BLIZZAK REVO2 studless tire for passenger cars, released in September 2006. It has since also been employed in the ECOPIA M891 II fuel-efficient tire for trucks and buses, released in March this year, and is now one of Bridgestone’s core technologies.
*3. Runflat tires continue to function safely at a specified speed for a specified mileage after losing air pressure under normal conditions at 0kPa air pressure. Runflats have been developed for the purpose of ensuring safety in the event of a sudden loss of pressure as with a puncture. In addition, runflats eliminate the need for carrying a spare tire. This contributes to fuel economy through weight-savings, and it gives automakers greater latitude in designing vehicles. Eliminating the spare tire also reduces rubber consumption and rubber scrap. Bridgestone’s runflat tires are installable on conventional wheels.
*4. COOLING FIN technology is a new paradigm that uses disturbances in the airflow created by protrusions on the surface of the tire sidewall – that extend towards the center of the wheel in a radial fashion – to cool the tire. The technology has been applied to sidewall-reinforced type runflat tires, overcoming the challenge of minimizing the heat caused by deformation of the tire sidewall when driving with a puncture.
*5. A state-of-the-art imaging technology that seamlessly fuses the virtual space with the real space, expressed with 3DCG (3D Computer Graphics).
Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in wide variety of applications, it manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.