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Acquisition of the Firestone Tire & Rubber Company |
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On March 1st, 1981, the company celebrated its 50th anniversary since its foundation. At the same time, the company initiated activities to strengthen its home base that supported overseas expansion strategy with the aim of being ranked as one of the world's top three manufacturers of rubber products. As part of reinforcement plans, the company purchased a plant in Tennessee from the Firestone Tire & Rubber Company, first manufacturing plant in North America, and started the production of Radial tires for Trucks and Buses in 1983.
In May 1988, a take-over bid for America's No.2 tire manufacturer Firestone Tire & Rubber Company was successful and Firestone was placed under umbrella as a subsidiary company, which brought a large number of production sites in North America, Central and South America, Europe, and other locations, Bridgestone also commenced production in Turkey under a joint management scheme to cement advance towards globalization.
To further establish corporate identity, the company changed the name from Bridgestone Tire Co., Ltd. to Bridgestone Corporation in 1984.
![[photo] Ceremony to celebrate 50th anniversary](img/ph_06_01.jpg)
Ceremony to celebrate 50th anniversary at the headquarters building (1981) |
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![[photo] Tennessee Plant](img/ph_06_02.jpg)
The stone to commemorate the operation of the Tennessee Plant first production branch in North America (operations commenced in 1983) |
![[photo] The Akron headquarters of the Firestone Tire & Rubber Company](img/ph_06_03.jpg)
The Akron headquarters of the subsidiary company, the Firestone Tire & Rubber Company (1988) |
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![[figure] The redesigned logo](img/ph_06_04.gif)
With the adoption of new corporate identity, the logo was redesigned (1984) |
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